About Social Opinion

Brief information and history

Our Story

Social Opinion is a UK based software service founded by Jamie Maguire. He was looking for a simple way to perform topic analysis of Twitter data and tools that could help him better understand the effectiveness of his personal Twitter account, content and followers.

After researching existing products and further engagement from the Twitter community he saw the need for a tool that could help put Twitter reporting and account maintenance on autopilot.

How does Social Opinion help?

Social Opinion makes it easy for you to tap into the public conversation. In just a few mouse clicks, you can put your Twitter reporting on autopilot and let Social Opinion do all the work for you. Actionable insights are generated in minutes and can be viewed in easy to understand dashboards.

Who is Social Opinion for?

Whether you're an analyst, developer, marketer, or researcher, you can use Twitter data to understand what's forming the public discussion and how your Tweets are being received by your audience. You can use these insights to help make better informed business decisions. Some of the sample use cases for Social Opinion include, but are not limited to:

  • automated reporting
  • create better informed marketing campaigns
  • generating and segmenting audiences for marketing purpoes
  • identifying your most engaged followers on Twitter
  • identifying your most or least popular content
  • identifying the best and worst times to tweet
  • identifying commonly mentioned locations, public figures, products and services
  • identifying industries, verticals and topics being mentioned such as Actors, Entertainment, Music, News Stories and Sport
  • temp checks to see what's forming the public conversation
  • surfacing the most popular brands and user accounts